Direct Mail and Lettershop

At Performance Lettershop we employ the latest technology and professional, knowledgeable service to meet your mailing requirements. From design & print to list sourcing, inkjet addressing and mail preparation - our Lettershop Team will execute your mailing swiftly and accurately.

Direct Mail offers a unique opportunity to selectively target the most highly responsive audience for your marketing dollar. It is the only truly personal medium; one person talking to another. Unlike general advertising, which aims to reach the masses, your sales letter or postcard arrives in your prospect's home as a piece of personal communication, from you to them. Click here for more reasons to use Direct Mail for your advertising.

We know - preparing and submitting commercial mail is a complicated and confusing endeavor. There are so many rules! How do you know you're mailing in the most cost-effective way, or that your idea will be compliant with postal requirements? That's where we come in, right at the planning phase, to help you create a Direct Mail campaign that works - for everyone. With years of experience preparing commercial mail for both Canada Post and The Unites States Postal Service, we're here to help you stay on budget, avoid conflicts with postal requirements, and get your mail piece to your intended recipients on time.

Our strength lies in constantly reviewing ever-changing postal regulations and ensuring your mailing takes advantage of all the options and won't be held up by technicalities in the postal system. We want to make sure your mail piece maximizes impact while taking advantage of available cost savings.

Here's an overview of our areas of expertise:

List management and data clean-up (and a word about privacy)
You have a database of customers, clients or prospects and you want to mail to them. We can take it from there. We have Canada Post and USPS approved software that will clean your list, omit any questionable addresses that would compromise your direct mail effort, and format addresses to maximize deliverability. We'll pre-sort it for postage discounts. We have a secure FTP site for your list transfer and a Privacy Policy we take very seriously. Your customers' information is safe with us.

Direct Mail Advertising and Publication Distribution in Canada
"What is Unaddressed Admail, Addressed Admail and Publications Mail and which one applies to my direct mail idea?" Good question - and one we can help you with. Whether you're starting up a newsletter or a buyer's guide, or you want to send a postcard or flyer to a specific neighborhood or your VIP customer list; we know the system and can help you develop your strategy. You don't need to deal with Canada Post directly and you don't need to read the rule books - that's what we're here for.

Direct Mail Advertising and Publication distribution in the USA
We submit commercial mail directly to USPS every day, so if your target market is south of the border, you've come to the right people. Or maybe you're a US-based company and considering other US based mail shops for your mailing needs - look no further. We're just as fast, automated, proficient and compliant as any of our competitors. We run the MERLIN-tested Intelligent Mail Barcode (IMB) on our Automation Mail and can drop-ship your mail directly to your state or city. We're a member of the Central New York Postal Customer Council and consult regularly with the USPS Business Service Network team of postal representatives based in Syracuse, NY.

We are a Canadian company, but not all of our clients are, and we aim to serve the mailing needs of any North American company with equal proficiency and expertise, whether north or south of our border.

Labeling and preparing your mail-piece: "What are my options?"
There are so many ways to put a name and address on a mail-piece. The best way depends on what you're mailing, and how it's being produced.

We can ink-jet addresses directly onto the surface or cover of your publication, newspaper, brochure, envelope or postcard - with excellent print quality.

Maybe you're mailing a magazine with inserts and you don't want the address printed right on the piece - an addressed facing sheet and poly-wrap is an excellent option, makes even more personalization options available and creates a self-contained, protected package.

If your mail piece is being produced on our Digital Printer the option to address it digitally is available - and you can do more than address it (see the Variable Data Advantage). The print quality of digital is pristine and seamless; your recipient's address will blend in with the creative elements making your mail piece that much more eye-catching.

Or maybe the time-tested traditional sticky-label is the right choice for you. If you don't want to leave a white space on your piece, don't like the poly-wrap or envelope idea, we can print your addresses on adhesive labels and apply them on your piece where it looks right to you.

Options and flexibility; that's what we aim for. With consultation provided right from the concept phase, we can help you determine the best way to label and produce your mail piece.
Digital Printing has changed the world of printing forever. You no longer need to commit to the necessary volume investment of traditional offset printing; the unit cost of one is the same as the unit cost of a hundred. This opens up a world of potential, especially with Direct Mail. With our web-based ordering system we can set up a click-and-mail system just for you. Mail as few or as many pieces as you want, whenever you want.

Maybe you want to send some thank-you cards to prospects you've gathered, or some reminder postcards to your client list, or invitations to a promotional event. The possibilities are endless. Be on the cutting edge of technology for your client retention strategy; a timely, personalized, professional looking mail piece with a personal message can encourage client commitment and loyalty like nothing else. Let's discuss your needs, your ideas, and see what we can do for you so you can print on demand.

Personalizing your mail-piece: The Variable Data Advantage
Variable Data Printing is when you produce a set of printed products that are all unique. Each one, reading from the data-list you've provided, is printed with an individual's unique information. This information can be more than their name and mailing address; maybe you've assigned some clients a specific sales representative that will follow up with them at a later date. Or maybe you've assigned them a demographic profile that will stipulate the message in the advertisement - young professionals get one message, boomers another. Or maybe you're sending your customers a unique access code to invite them to visit your website and participate in a survey or contest - the possibilities are limitless; just use your imagination. Personalization has shown to increase response rates of direct mail campaigns by up to 4% (read more). Use the most personal and direct advertising medium and make it as personal and direct as possible - that's advertising dollars put to good use.