With today’s fast-changing design trends, your business’ paper collateral needs to look professional and high quality, but also be flexible and adaptable. Need to change menu prices week-to-week, or on-special signage for in-store promotions? Maybe you need to give all your franchise operators material that represents your brand, but reflects their unique offerings and location. That’s where print-on-demand comes into play. Control your brand—without overstocking.
Digital Printing has changed the way companies print marketing material and collateral. You no longer need to commit to the necessary volume investment of traditional offset printing; the unit cost of one is the same as the unit cost of a hundred. This opens up a world of potential, especially with direct mail. With our web-based ordering system we can set up a click-and-mail system just for you. Mail as few or as many pieces as you want, whenever you want. Change your design on the fly.
Maybe you want to send some thank-you cards to prospects you've gathered, or some reminder postcards to your client list, or invitations to a promotional event. The possibilities are endless. Be on the cutting edge of technology for your client retention strategy; a timely, personalized, professional looking mail piece, with a personal message, can encourage client commitment and loyalty like nothing else.
What is variable data? Variable data is when a number of pieces are printed and produced with one or several elements changing, from piece to piece. In its simplest form it is an addressed postcard, digitally printed with a unique address on every piece. In its most complex form it's a piece that is personalized within the creative content and message, where one segment gets a “thank-you for enrolling” message, for example, and another segment gets a “enroll now before we sell out” message—these variables are expressed on a template as the piece prints and reads the coded data list.